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Michael Hines

For 20 years, I have been researching and writing on a wide array of topics.

What I Do

For B2B marketing, B2C marketing, investor relations, and consumer education, I can write entire websites, blog posts, web landing pages, human-interest stories, articles based on subject-matter expert interviews, social media copy, video scripts, white papers, brochures, and sales emails, integrating SEO strategies where required. My experience with investor relations copy, including annual reports, ESG reports, and ghostwriting letters and speeches for corporate executives is backed by a 15-year prior career in consulting and investment advising.

For any project I can conduct necessary research and analyze basic data trends.  I also work on longer-format content, such as a forthcoming cookbook on climatarian eating and cooking practices, as well as the last two ESG reports from China's e-commerce behemoth Alibaba. 

With a 15-year prior career in consulting, I have some familiarity with all major sectors and industries, but I take particular interest in projects for financial services, healthcare, technology (including AI and blockchain), sustainability, and travel.

About Me

For 20 years I have been a researcher, copywriter and copy editor, with significant experience in the financial sector, technology, healthcare, and sustainability.

How I Work

I work on a contract and individual project basis. I can work on an hourly basis for research-heavy projects and a per-word rate for lighter writing and editing.  Most turn around times are same week.

My Ethos

The audience comes first - are they consumers, businesses, the highly educated, or specialists in a field?  My expertise is taking complicated subject matter, finding the story, and explaining it for the audience at hand.

Get in Touch

Please reach out using the Contact link at the top of this page to start a discussion with me about your project.

Entire Websites and Branding

Sol •

Sol Consulting Group

“The team was nimble, flexible, and exactly the development partner we needed. We had a strong vision for what our technology platform could be, and they helped us bring it to life—challenging our assumptions at the right moments, helping us tease out the best version of the product, and staying relentlessly focused on innovation and scalability. They didn’t just execute—they helped us think bigger.”

“The team was nimble, flexible, and exactly the development partner we needed. We had a strong...

ESG Reports

Articles and Corporate Blog Posts

Vivian Community Hub •

Generational Shifts in Nursing: Managing Multigenerational Teams and Bridging Gaps Between Nurse Generations for a Harmonious Workplace | Vivian Community Hub

With four generations of nurses working side-by-side, healthcare is at the crossroads of generational diversity. Picture this: a Baby Boomer nurse, seasoned with decades of experience, collaborating with a tech-savvy Gen Z nurse who’s quick to embrace digital solutions. Meanwhile, a Millennial nurse is seeking a non-traditional schedule from a Gen X nurse leader steeped in the traditions of previous scheduling norms. These interactions exemplify the challenges and opportunities of managing multi...

Keyless Entry Systems for Apartments - Essential Buying Tips

In today’s fast-paced world, building owners and property managers want innovative solutions to enhance security, improve tenant convenience, and streamline operations. One of the most effective ways to achieve these goals is by adopting keyless entry systems.


With keyless access control, gone are the days of managing bulky keyrings, dealing with lost keys, or coordinating lock changes after tenant turnover. Keyless entry systems provide a sleek, secure, and highly efficient way to control ac...

Buyer’s Guide to Touchscreen Video Intercoms (2025)

Real estate managers face a unique set of challenges, whether they’re overseeing multi-tenant residential properties or commercial spaces like offices and retail centers. Their mission? Deliver security and convenience to tenants, efficiently manage foot and vehicle traffic, control operating costs, and embrace tools that enhance the property’s appeal—maintaining premium rents and keeping real estate values thriving.


Touchscreen Video Intercoms provide an all-in-one solution to these issues....
Cherwell Collective •

Cherwell Collective in 2024: Our Highlights

This report shares significant achievements for Cherwell Collective in 2024, focusing on our first full year of operating WISH after its pilot period.  We also share what’s coming up on our agenda in 2025.


We operate Cherwell Collective, CIC, through five core programmes:  WISH, which is a highlight of the report below, alongside Cherwell Larder Marketplace, Climatarian Kitchen, Harvest @ Home, and Oxford Party Library.


Cherwell Larder Marketplace is a physical and online marketplace for d...
Vivian Community Hub •

Travel Nursing Salary Trends: 2024 Year in Review | Vivian Community Hub

Good news for travel nurses is finally here. Recently, Vivian Health published our quarterly review of travel RN salaries for October–December 2024, highlighting how, for the first time in two years, the salary for traveling nurses was increasing in the U.S. Now, we take a longer-term look at travel pay in our annual year-end review, a project we started with our first review for the 2023 calendar year.
Our annual review examines how travel pay shifted during 2024 and compares that to recent yea...

Key Fob Entry Systems for Commercial Buildings - Buyer's Guide 2024

Both convenient and contemporary, key fob door entry systems are today’s standard for commercial buildings. They replace clunky, old-fashioned keys that can be stolen and copied at any hardware store.  They use wireless, contactless technology where tenants can “tap” a credential like an ID card or coin-sized key fob near a proximity reader to unlock the door. Numerous manufacturers provide an array of systems suited to different commercial building use cases, some of which scale to tens of thou...
Vivian Community Hub •

How to Find the Best Travel Nurse Housing in New York | Vivian Community Hub

From man-made gems like the Statue of Liberty and the Empire State Building to scenic wonders such as Niagara Falls and the Catskill Mountains, New York State earns its place as a bucket list item for travel nurses and other healthcare professionals (HCPs). However, as the country’s No. 4 most populous state, demand for housing in New York can be staggering, especially in and around New York City (NYC), the nation’s most crowded urban area. Finding travel nurse housing in New York State may take...
Vivian Community Hub •

The 5 Levels of Nursing Practice: Roles and Degrees | Vivian Community Hub

A nursing career has something for everyone. This healthcare profession offers a well-defined career ladder with options to suit a range of aspirations and ongoing opportunities for advancement. If you complete the requisite education and pass the appropriate exam, you can move up to a higher level of job responsibility, which typically offers more autonomy and higher pay. 
Vivian Health explores the primary five levels of nursing practice and the nursing degrees that make them possible to help...
Vivian Community Hub •

Quarterly Travel RN Salary Trends Recap: April-June 2024 | Vivian Community Hub

Among all the potential benefits, many consider above-average registered nurse (RN) pay as one of the top motivations to pursue travel nursing jobs. With 2024’s second quarter (April, May, June) having now wrapped up, Vivian Health continues our quarterly wage trends series to help you keep track of changes in travel RN salaries across the U.S. We looked at how pay rates in June at the end of the second quarter (Q2), compared to pay rates in March, which was the end of the first quarter (Q1).
Fr...
Vivian Community Hub •

The Pros and Cons of a Career as a Home Health Nurse

With care at home becoming such a growing part of the healthcare industry, you may be considering a career as a home health nurse. The Bureau of Labor Statistics estimates that employment in this field will grow 22% from 2022 to 2032. Significant trends are boosting the demand for home healthcare, including the aging U.S. population and the corresponding rise in healthcare needs for these older adults. Changing patient preferences, such as a desire for personalized care and aging-in-place, are a
Cherwell Collective •

Spring into the Circular Economy

Spring cleaning and the circular economy, what is it all about? As spring begins this week and ushers in a season of renewal, it’s the perfect time to rethink our cleaning habits through the lens of sustainability and climate change.

Consumption of resources and the manufacturing of new goods has a significant Carbon Cost, so any way you can reduce, reuse, and recycle in your cleaning will help in the global efforts to forestall climate change.

In this post, we’ll explore how upcycling and rec
Vivian Community Hub •

Insights from Our 2024 Survey of Healthcare Professionals

We all know that the past few years have been a challenging time to work in healthcare. Although the pandemic is squarely in the rearview mirror, many clinicians continue to experience significant stressors at work against a backdrop of stagnant wages, family caregiving concerns and a rising cost of living. To gauge the current mood of the healthcare workforce, Vivian Health recently surveyed healthcare professionals (HCPs) about their most pressing issues and workplace concerns. We aimed to lea
Cherwell Collective •

New Year’s Resolutions: Healthy Eating Through a Climatarian Diet

New Year’s resolutions are popular each January, with people trying things like “dry January,” “veganuary,” increased exercise, or healthy eating. In the UK, weight loss ranks as the number one resolution individuals made for 2024. As the first month of the year wraps up, we know many individuals seek inspiration to sustain their resolutions further into the year. Resolving to adopt a climatarian diet can have a positive effect on both your health and the planet!

Those who want to eat healthy o
Cherwell Collective •

What is Carbon Cost?

Here at Cherwell Collective, we talk about a great deal about Carbon Cost. It’s a way of accounting for how our choices generate the greenhouse gas emissions contributing to climate change. It’s such a major concept for us that we capitalise the term! Nevertheless, Carbon Cost is a relatively new concept that many consumers aren’t familiar with.

In this article, we aim to offer you a primer on what Carbon Cost is and how to use it when making choices in your day-to-day life. We will talk about:
Vivian Community Hub •

5 Ways to Be an Effective Allied Health or Nurse Mentor

As healthcare shifted out of pandemic-influenced crisis mode and into a “new normal” across 2023 and now into 2024, many experienced healthcare professionals (HCPs) are taking stock of their careers and wondering what comes next. Even HCPs who may have felt relatively new and inexperienced just before the pandemic have emerged from the last few years with beefed-up skills, settled into staff roles and decided they’re ready to take on new challenges. Becoming a nurse mentor...
Vivian Community Hub •

How to Find a Good Mentorship in Healthcare

Finding someone to help guide you as a mentor can offer your healthcare career a variety of benefits. A knowledgeable mentor can help you learn new patient care skills, navigate bureaucracies, discover and pursue pathways for advancement and ultimately achieve your dream career. However, finding a nurse mentor or a mentor in an allied health profession can seem daunting. If you’re seeking or considering a mentorship in healthcare to help guide your career, read on.
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Analytical Reports and White Papers